Friday, February 26, 2021

Photo Friday - Heinz Rice Flakes


I have no idea who this man was driving a car that advertised Heinz Rice Flakes.

Pictures available online of Rice Flakes suggest they could have been a forerunner of Rice Krispies. "Snap, Crackle, and Pop!" probably was a more effective slogan than "Cereal with a vegetable effect." No plastic prizes in that box, that's for sure.  


The cereal dates back to the 1920s, so possibly this gentleman was a salesman who brought this happy, healthy breakfast item to my grandparents’ store in Shenandoah, Virginia.

The roofline of the vehicle suggests it might have been a delivery truck much like this 1930s metalcraft toy truck.

1930s era toy truck
as seen on eBay, Etsy, and Pinterest


© 2021, Wendy Mathias. All rights reserved.


  1. What an interesting post about a cereal...or perhaps about a car? I did grow up on Rice Crispies, and am sadly vulnerable enough to have listened to hear if they popped.

  2. We've been watching a series on the History Channel about food and how it was "created". We have seen episodes about cereal, chocolate, and hamburgers - fascinating!