The bottles lined up on the tables in this week’s Sepia Saturday prompt reminded
me how I misunderstood this photo of my mother and her friends:
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High school sweethearts at the Palomar: Tommy Watson and Betsy Ward, Mary Eleanor Davis and Dickie Blanks at the Spring Dance, Apr 23, 1945. |
For years I thought the photo was taken during her
college days and that she was drinking beer. However, when I took a closer
look, I realized the bottles were nothing more than 7-Up.
I wish I could tell what THIS bottle is.
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August 17-18, 1946 12:30 a.m. Ocean Club George Savage, Margaret Wall, Mary Eleanor Davis, Tuff Brown, Betsy Ward, Ralph Joynes |
Maybe it is the same drink as these guys might have
enjoyed during a camping trip with friends in 1919.
Let me start by saying I have no idea what the joke was.
The paper conversation bubble was glued on, probably by my grandaunt Helen
Killeen Parker.
For this blog post, it is the case of bottles under the
table that catches my eye. Clicquot Club? What is that?
Pronounced “Klee-Ko” (not “click kwat”), the company
began in Massachusetts in the 1880s producing sparkling cider and ginger ale. Early
producers of ginger ale sold solely to hotels, restaurants and clubs, but the
Clicquot Beverage Company pioneered marketing ginger ale to families. Clicquot
revolutionized the soda industry and soon became the largest manufacturer of
ginger ale in the world.
The company was the first to put a metal cap on a bottle and the first to sell soft drinks in a can.
The company was the first to put a metal cap on a bottle and the first to sell soft drinks in a can.
Part of the marketing plan besides advertising on
billboards and in magazines was radio advertising. THIS IS FOR YOU, MR MIKE! The
ginger ale company sponsored a banjo orchestra under the direction of Harry F.
Reser called the Clicquot Club Eskimos, based on Clicquot’s most recognizable
symbol: the Eskimo Boy.
The company itself went through several owners,
eventually being absorbed by Canada Dry. Today the Clicquot Club wooden crate
is a collectible. On Etsy and on Ebay the wooden boxes sell anywhere from $25
to $275.
The various versions of bottles also have attracted collectors. Clicquot Club Eskimo dolls and figurines, sheet music and ads are also desirable finds.
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image from Etsy |
The various versions of bottles also have attracted collectors. Clicquot Club Eskimo dolls and figurines, sheet music and ads are also desirable finds.
Ebay has 2 vintage bottles of Clicquot Club ginger ale UNOPENED.
I can’t offer you a taste of Cliquot Club, but here is a taste of the Clicquot Club
Eskimos’ radio show.
Raise your glass or bottle to the many fine bloggers at
Sepia Saturday.
Wendy
© 2020, Wendy Mathias. All rights reserved.