Sepia Saturday challenges bloggers to share family
history through old photographs.
This week’s Sepia Saturday prompt is a charming ad that
juxtaposes a diving woman and apples. If we did not notice that the box label
is promoting the Diving Girl Brand of California Apples, we might be here all
day scratching our head.
I have to wonder what the “Mad Men” who created advertising
for the General Baking Company were thinking about when they created this
ink-blotter advertisement:
A loaf of bread and a Navy fighter? What – “Our fighters
are wholesome”? “Our bread is the bomb”?
Oh, I see - the FINEST plane and the FINEST bread. OK, well, that's cute.
EBay has another ink-blotter ad for Bond Bread
that features a different kind of plane. It draws a comparison based on LEADING:
The Bond bread ink-blotter ad is one of three ink-blotter
ads found in the STUFF retrieved after being hidden away for 70 years in my
grandparents’ attic. The other 2 are for local businesses in the town of
Shenandoah, Virginia where my mother grew up.
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| Owen Strickler was a friend of the family. Oh look - there's an ink smudge at the top! |
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| Higgs needed a grammarian who knew how to use an apostrophe! |
I was not familiar with ink-blotter ads until I did a
little research for this post. Ballpoint pens did not hit the market until
after World War II. Before then the fountain pen was the most popular writing
tool, but it dripped ink and the ink smeared. Ink blotters were the solution.
It was a small card of soft, absorbent paper. In 1885 Charles Murch patented a
way to adhere printable paper to blotting paper which led to this widely-used advertising
novelty.
By the way, a Bond Bread-Grumman Fighter ink-blotter is
selling on eBay for $15 and is not in nearly the pristine condition as mine.
Dive in to more fun stories and old photos at Sepia Saturday.
Wendy
© 2020, Wendy Mathias. All rights reserved.






























